You know what they say about first impressions...
Title sequences can be engaging or wildly entertaining, funny, exhilarating, or simply drop dead beautiful. They can be oozing with visual poetry and sophisticated imagery while others hit you hard with their bold and audacious stylistic gestures. And let's face it, everybody loves a good title sequence.
The very best title sequences not only succeed in putting the audience in the right mood for the movie, they transcend their proper function and venture off into the realm of something far deeper and far greater. They are the signifiers of contemporary pop culture and an art form in their own right. Just look at the impact of, for example, Kyle Cooper's title sequence for Se7en that has left an indelible mark, not just on film design and motion graphic design, but on contemporary visual culture as a whole.
Forget the Film, Watch the Titles launched in 2006 as the world's first online resource dedicated to film title design.
Submarine Channel produces a series of Watch the Titles spin-off projects in the 'real world', often in collaboration with other parties:
Playgrounds Vs. Submarine Channel - One day event in Amsterdam in 2011 featuring presentations by Kyle Cooper, Dvein, Onesize and Buck. There will be another edition in 2012!
Watch the Titles on Tour - A one-hour screening program made for cinema's. This program features a selection of the very best title sequences made between 2005-2010. Structured into "moods," rather than by themes or by designer, this program represents a growing body of motion design talent from all over the world, and includes title sequences of movies, TV, games and events. The tour started in The Netherlands in the Fall of 2010 and continues to be screened in 2011 and 2012.
Watch the Titles DVD - A unique publication that consists of 38 title sequences and 9 mini documentaries about title designers in L.A., London, Berlin and Amsterdam on two DVD's featuring almost 3 hours of content.
Flux Screening Series: Forget the Film, Watch the Titles - Presentations by Kyle Cooper, Garson Yu, Jamie Caliri, Karin Fong and Danny Yount (2009).
Forget the Film, Watch the Titles at MU - Gallery exhibition at MU Gallery in Eindhoven that featured over 30 title sequences and an event (Dec. 2009 - Jan. 2010).
Short Ride in a Fast Machine - Danny Yount from Prologue presented a screening program at Submarine Channel's one-day festival in Amsterdam (2007).
Cinema.nl - Monthly post on this comprehensive Dutch online film resource.
About Submarine Channel
Forget the Film, Watch the Titles is a Submarine Channel project. Submarine Channel is a hybrid media production studio based in Amsterdam. We create fresh content that exploits new technologies to tell stories from the real and the fantastical, in visually exciting, multiple format-friendly ways. We make motion comics, online games, web documentaries, and video portraits about pioneering creatives from all over the world. And we microblog and tweet shout about all that is good in the realm of next-gen cinema. A selection of our projects:
Submarine Channel - reports on digital culture and the moving image. Here you can find all our projects, mission statement and more.
The Art of Pho - interactive motion comic based on the graphic novel by Julian Hanshaw
Collapsus - Emmy Award-nominated interactive online experience about the future of energy
Profiles - Ongoing series of video interviews and mini documentaries with creators across the spectrum, featuring over 100 profiles!
2Pause - a growing collection of the coolest independent music videos from 2006-now
Submarin Channel is an initiative of Submarine - an Amsterdam-based cross-media production company that specializes in documentaries, games and animation.