The Wilde Ones
designer: Hoon Chong • studio: Suspect • 2 comments
Suspect created the stop-motion animated opening and end credit sequence, aswell as all post and effects for a short film titled The Wilde Ones. Here, the opening credits are followed by the closing credits.
The Wilde Ones pays tribute to Richard Wilde's inspiring leadership as chair of the School of Visual Arts' BFA Advertising and Graphic Design Department in New York. Wilde launched the department thirty-five years ago. “The title sequence played off of the idea that people, ideas, creative thinkers follow Richard Wilde, an icon and leader in the academia of graphic design,” explains creative director Hoon Chong. “We revolved everything around this particular theme because of how tremendously he influences teachers and students on a daily basis.”
“Our team created a landscape that felt as if someone had crafted it from scratch. Each piece of material was something that was found around the office; whether it was created from paper, wood or cardboard. The only props that were given to us by Richard were the metal die-cast figures and the tin wind up toys from his private collection.”
“We used many found objects, objects that symbolized different things that correlated with various aspects of graphic design. The book represents academia. The small letter forms represent typography. The wooden hand represents craftsmanship and technical abilities. The magnifying glass represents attention to detail. The tin toys and figures represent the students. The train represents the journey of the students through academia. After we established the iconography and overall concept, we were able to create a look and feel for it that was befitting to the characteristics of Richard Wilde, which is whimsical and playful.”
“Everything was shot as stills on a Canon 5D Mark II. It was then brought into After Effects and then composited with bits of CG and elements that were shot against green screen. We wanted to end up on a wide shot of the entire landscape that was building up all around these symbolic figures.”
What's the link with Outsider Art?
Hoon Chong: “The term Outsider Art is used to describe art that is created outside the boundaries of official culture, art that is created in a pure state. We had creative freedom from the director so this allowed us to create and think in a way that was raw and true to the spirit of academia.”
Year of production
About Hoon Chong
Hoon Chong studied graphic design at the School of Visual Arts in New York. “I started my motion design career at Manhattan Transfer as an intern and then as a full-time designer. Several years later, I had the unique opportunity to start up Freestyle Collective, a design studio that mainly focused on combining great design with motion graphics. I was the Creative Director (CD) there for six years. I am now the CD at Suspect."
Film Written, Produced and Directed by
Richard Wilde, Benita Raphan and Richard Pels
Frank Lee, Donnie L. Miller
Audio Mixing House