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30 Days of Night

designer: Momoco2 comments

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The Main-on-End title sequence of 30 Days of Night is a literal and metaphorical exploration of the themes within the movie – a thriller with horror elements about an isolated town in Alaska where the sun sets and doesn't rise again for thirty consecutive days each year. During one of these periods of total darkness, vampires on a path of destruction ravage the town.

30 Days Of Night (stills)

The audience is confronted with a sequence of highly disquieting images that cross-dissolve or fade to black. Details of torn and tainted photographs, northern lights, shadows, a bloody tooth embedded in a thick layer of ice and references to the Alaskan wintercape. Brian Reitzell's haunting score greatly enhances the discomforting atmosphere.

Title designer Nic Benns of Momoco: “The burned photos and eerie shattered artifacts slowly reveal the untold horrors the town faced. I wanted to expand the story of the towns people a little - those that survived, others that were the faces behind distant screams in streets, heard throughout the film. I also wanted to hint that one of them -the boy- could be a vampire.”

Nic Benns: “The director David Slade asked us to pitch on this. I usually create a book - love doing boards - to show the director/producer of the film. We explored several directions through storyboards and animated tests before settling on a sequence that worked as a kind of epilogue. The film is the story of an Alaskan town, Barrow, that is plagued by vampires when the sun sets for a month each year.

"In production, I built miniature film sets, like details of the houses out of driftwood, soiled carpet, burned wallpaper, anything I could find in skips or on the streets of Soho in London. We asked for photos of cast and family and Sony supplied some, but we sourced most of the pictures or shot our own to look like the town inhabitants. I then filmed plates of these elements along with organic materials to create the vignettes. The time-lapse ice was real but I found treacle to be quite good blood, along with washing powder mixed with course sea salt for snow. Our meeting room was a mess.”

30 Days Of Night (still)

“We had two weeks to turn the entire sequence around after storyboards so there was a lot of napping under desks during the day and conference calls at 4 am – with Sony being in L.A. and the post house in New Zealand. Working on the titles through the night really helped produce a more unsettling sequence.

The opening of the film was created by Momoco's Miki Kato.

Article: Remco Vlaanderen, © Submarine Channel, 4 April 2008. Last update 28 November 2011.

Year of production


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About Momoco


Still from the 2010 mini documentary about Momoco
Watch the 10" mini-documentary we made about Momoco featuring Miki Kato and Nic Benns, shot on location at their tiny London studio.

Momoco is a multi-disciplinary design and live action studio in London specializing in title sequences for film and TV, commercials and music videos. Momoco UK was founded by Nic Benns and Miki Kato. Creative director Nic Benns graduated from Cambridge University and moved to the US to study film at Cal Arts where he met Kato, who was studying for an MFA in Graphic Design.

Momoco has been designing title sequence since 1996, starting off at Imaginary Forces and yU+co, before setting up Momoco offices in L.A. and London in 1999. Sister company Momoco L.A. (Harold de Jesus and Marcel Valcarce) rebranded in 2005 to become inMotion Studios.

Momoco wrote, produced and directed the short sci-fi movie The Shell (a.k.a. Copelia) in 2010. (watch on Vimeo).

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Full credits

Title designer
Nic Benns @Momoco
Film director

David Slade

Brian Reitzell

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Comments (2):

25 Oct 10 • by: mati
this trailer issn't up to speed with the latest trends of todays society.
the trailer should contain more gore and less words,
thank you for reading this

26 Oct 10 • by: remco
It's not a trailer. This is the title sequence, hence the words.
Curious what society you live in though, and what your current "trends" are.