designer: Momoco • comment
Momoco created an abstract, almost austere opening title sequence for Hard Candy - a disturbing psychological thriller with an unconventional storyline. This candy is as bittersweet as they come. Once you've seen the film, the red square, the clean white spaces, and the grey grids suddenly start to make sense as a perfect visual metaphors to the characters and themes of the film.
Momoco designer Nic Benns: “This sequence abstractly represents a scene in the movie where the girl searches the house for clues of a dead body. Here, the red square searches and exposes the cast and crew hidden behind invisible surfaces and walls - abstracted cupboards, curtains and a zen garden. The square moves in a slightly unnerving, naively confident way, in sympathy with the girl's pychotic state of mind. The sequence also reflects the strong minimalism of the movie's visual style. It's a really peaceful sequence, which is good, because an hour later there were people fainting and walking out of the cinema due to the intense psychological terror!"
Article: Remco Vlaanderen, © Submarine Channel 20 January 2008. Last update, 16 March 2013.
Year of production
Watch the 10" mini-documentary we made about Momoco featuring Miki Kato and Nic Benns, shot on location at their tiny London studio.
Momoco is a multi-disciplinary design and live action studio in London specializing in title sequences for film and TV, commercials and music videos. Momoco UK was founded by Nic Benns and Miki Kato. Creative director Nic Benns graduated from Cambridge University and moved to the US to study film at Cal Arts where he met Kato, who was studying for an MFA in Graphic Design.
Momoco has been designing title sequence since 1996, starting off at Imaginary Forces and yU+co, before setting up Momoco offices in L.A. and London in 1999. Sister company Momoco L.A. (Harold de Jesus and Marcel Valcarce) rebranded in 2005 to become inMotion Studios.
Momoco wrote, produced and directed the short sci-fi movie The Shell (a.k.a. Copelia) in 2010. (watch on Vimeo).
Title designers and animators
Miki Kato & Nic Benns